Aashna Shroff is an Indian fashion and beauty YouTuber, blogger, entrepreneur, social media influencer, and former pre-school teacher. She launched her online fashion store, The Snob Shop, on Facebook. She got married to Muslim singer Armaan Malik on January 2, 2025.
Personal Information
| Full Name | Aashna Shroff |
| Born | 4 August 1993 (age 31) Mumbai, Maharashtra, India |
| Nationality | Indian |
| Alma Mater | CBSE-affiliated school, Mumbai Mithibai College, Mumbai London College New Zealand Tertiary College |
| Occupation | blogger, youtuber, social media influencer, entrepreneur (fashion and beauty) |
| Height | 5 feet 5 inches (165 cm) |
| Religion | Hinduism (Sindhi Community) |
| Spouse | Armaan Malik (m. 2025) |
| Parents | Kiran Shyam Shroff (mother) |
Early Life and Education
Aashna Shroff was born on August 4, 1993, in Mumbai, Maharashtra, India. She was born into a Sindhi Hindu family. She is the only child of her parents. Her father's name is not publicly known. Her zodiac sign is Leo. Her mother, Kiran Shyam Shroff, is a former model who raised Aashna as a single parent after her divorce. Aashna shares a close bond with her mother and her maternal aunt, Preeti.
Aashna Shroff completed her Class 10 education at a CBSE-affiliated school in Mumbai. After her matriculation, she pursued her Higher Secondary Certificate (HSC) in Arts from Mithibai College, Mumbai, and earned a degree in Fashion from the London College of Fashion. She later pursued various courses, including Early Childhood Education from New Zealand Tertiary College, as well as Interior design and Photography.
Career
Aashna Shroff helped her mother with TV commercials and advertisements from a young age. After completing her HSC, she started working as a pre-school teacher and continued in the role for two years. In 2013, she transitioned into the fashion and beauty industry, began blogging, and created her YouTube channel, The Snob Journal, which focuses on fashion, beauty, travel, and lifestyle. In 2016, her video titled “Bra Talk? | GIVEAWAY!” became very popular on YouTube. Her channel quickly gained popularity, leading her to launch her online fashion store, The Snob Shop, on Facebook. The store's success eventually inspired her to open an offline home decor store called The Snob Home. She has collaborated with several renowned beauty brands, including Nykaa, L’Oréal, Maybelline, and Estée Lauder. In 2023, she was named Cosmopolitan's Luxury Fashion Influencer of the Year.
Personal Life
Aashna Shroff is fluent in Hindi, English, and French. She is a lacto-ovo vegetarian and has a keen interest in fitness and wellness. She was rumoured to be dating a photographer named Siddhanth before her relationship with Armaan Malik.
She was in a long-term relationship with Armaan Malik, an Indian playback singer and actor. They began dating in 2017, broke up, and reunited in 2019. Armaan Malik proposed to Aashna Shroff in August 2023 with a song titled "Kasam Se – The Proposal," and they got engaged on October 22, 2023. The couple married on January 2, 2025 in a beautiful ceremony in Mahabaleshwar, Maharashtra.
As of 2024, Aashna’s net worth is estimated to be around ₹37 crore, primarily from her brand partnerships and YouTube channel.
0 Comments